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Calm under pressure
Years of deadline-driven assignments make complex schedules, changing conditions and important moments feel manageable.
ABOUT DAVE · ATLANTA · AVAILABLE NATIONWIDE
THE EXPERIENCE BEHIND EVERY FRAME
Dave Cruz brings a photojournalist’s eye and a business-minded approach to headshots, executive portraits and corporate assignments.
YEARS BEHIND THE CAMERA
ABOUT DAVE
For more than 30 years, Dave Cruz has photographed people and organizations in high-pressure, fast-moving environments. His background as an award-winning photojournalist shaped an instinct for genuine moments, clear visual storytelling and dependable execution.
Today, that experience serves executives, corporate teams, conferences and national brands. Every assignment is approached with thoughtful planning, efficient production and straightforward direction that helps people feel comfortable in front of the camera.
THE WORKING STYLE
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Years of deadline-driven assignments make complex schedules, changing conditions and important moments feel manageable.
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People receive clear, respectful guidance so portraits feel confident, natural and appropriate for the way each image will be used.
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Every photograph is created with the final audience, brand standards and communication goals in mind—not simply for the camera.
SELECTED EXPERIENCE
St. Jude Children’s Research Hospital · Boeing · Honeywell · General Motors · Ford · Toyota · Disney · Marriott · The Associated Press · Bloomberg
Additional editorial experience includes assignments for leading national publications and media organizations.
READY WHEN YOU ARE
Based in Atlanta and available for assignments nationwide.